The Omni product is a special type of light and light fitting, which can be fitted into ceilings very quickly compared to competing products. So they wanted the 3D animation to demonstrate this and to demonstrate the features of this light fitting and light bulbs.

Scolmore had again come up with the concept that they wanted, the visual style that they wanted, and had even created storyboards. From here we saw that they wanted us to do, and we understood exactly what was needed. And so we worked as fast as we could to get this animation created for the deadline, for the launch of their product.

We received some models as CAD files once more, and we converted these to Lightwave 3D objects, and created the materials for these 3D models. These were animated moving around the scene, flashing in time to music to the correct tempo, to create the effect of a disco floor. We had to create special techniques to animate these lights flashing, because we didn’t want to animate thousands of lights by hand. So, we had to develop a special technique in order for this to be partially automated.

The result was great – they really enjoyed the animation they came out – and this time with some very cool music in the style of “Daft Punk”.

After we had rendered the animation, using the state of the art renderer Octane, Scolmore took this animation and created the text and graphics overlays, before the animation went live on Youtube and in trade centres.

We were told that the animation was very well received, and it was quickly one of the most popular videos on the Scolmore Youtube video channel.

Scolmore already had in mind the visual style that they were after, so they gave us quite a clear brief on what this animation to look like. We receive the models from CAD files which we converted for 3D animation and enhanced them, before creating the materials for the renderer.

In this animation, we had to have the lights switches flying in and out the screen, connecting together, connecting with the container light boxes, to try to make this look as exciting as possible and bring them to life using physics and gravity towards the end of the sequence.

The client had chosen some rather fun music which suited this animation well, and it helped tie the piece together. Scolmore handled the text overlays themselves to create the final live version for the public. We thought that the animation looked rather good in the end.

Elta were taking part in a trade show in Germany, and required this animation as part of their campaign. We were required to create a 3D animation with a lot of 2D animation combined into it, in a very short space of 10 days. This was a project that would normally required 3 weeks, so our team pulled together, to work through the clock to turn this around as fast as possible.

The project was designed to show the history of Elta, its growth, changes, acquisitions, and products. Not early did we animate the 3D scenes and 2D animations and characters, we also handled the sound design and laying the music in place to deliver a complete animation project.

Ultimately, this was shown at the trade show in Germany expand across a quad panel of HDTVs on a very large stage. We were told it went down very well.