While they previously used 3D animation before, this time they wanted to improve both the action and the render quality of new animations, to take their videos up a level or two.

Their super friendly creative team had ideas about how they wanted to portray these Inceptor Evo lights and their fitting procedures, so they presented us with their storyboards. Now, while we are always happy to see a project from start to finish across the whole pipeline, we are just as happy to play part of a team – as was the case with this project. Scolmore’s creative team in-house are able to create some motion-graphics to tie in with their own print materials, so they only required us to prepare the models for animation from their CAD design files, animate and render these. All our renders were then prepared for Scolmore to received and put together the text, timing, backgrounds, sound, and voiceover.

Their Design Studio Manager reported back to us that Scolmore’s managers, partners and retail outlets are all very happy with the end result of the Inceptor video!

Please watch it below:

Work in progress:

When the concept was created, they asked Brace Media to come on board to assist on set for 3D preparations, and to create a 3D garage roof and sign, 3D numbers, and perform all the match moving.

So, this was handled with pleasure once all the relevant shots came to us after filming. Our Dom was on set on the day of the shoot to oversee things for our needs and to take measurements from the set.

Once rendering was complete in HD, we sent the animation sequences back to SPH for them to perform the compositing in-house there.

A short but sweet project, aired on ITV.

For their first two launch products, the MD of the company commissioned us to design their logo plus two labels which would be printed and attached to product tubs.  We did this, covering all their visual and infomational needs, and supplied unique barcodes for each.

The MD then asked us to mockup the products with 3D images showing the tubs, so that these could be used for marketing purposes.

No problem. Job done and another happy returning client! 

As part of their training videos, they wanted to have an animated sting which would appear before their main training.  So they asked us to create a low-budget 3D animation to do this, and told us specific sound effects they wanted to use too.

Once we had done that, they returned to us fairly quickly, asking for the creation of a Christmas themed variation of their original animation.  Of course we were happy to oblige!

Having listened to what they wanted, we cracked on with the postcard designs and set up some new 3D image renders for the front side.

Once everything was approved, we quickly printed a run of postcards and shipped them direct to our client ready for their marketing campaign. 

They were giving away 13 pieces of marketing software for free, and wanted a nicer way to entice viewers into signing up for their freebies.

All told, the campaign was a success and they achieved the results they were after.

Our close friends at Verdant Vision were working with them them anyway, and when they wanted to have an animation produced to show in an exciting manner a selection of the areas their tools are used in, they came to us.

The project was pretty large, with a lot of 3D modelling and handling of very detailed CAD models. With a team of up to 10 people at its peak covering various roles from 3D to audio post, we got the animation delivered in time for the large engineering show in Hamburg.

Apparently it even got a bit of a standing ovation for them.

Golley Slater teamed up with their trusted production house, the lovely chaps at Sound and Picture House, who were excited to be working on this project.  After some refining, the guys at SPH gave us a call to give them a bit of assistance with the 3D text to be featured.

This was not a simple task to create, as the commercial was shot in a white studio, with very little in the way of markers (or marks) to for us to track.  Nevertheless, we managed to pull tracking info from the scenes so we could synchronise our virtual cameras with the motions of the real camera from the shoot – this meaning the positions and angles of the text matched the real thing!

Once done, we handed our shiny renders of 3D text back to SPH to piece it together with the footage.

Although done in the first half of 2010, the advert came on air nationally on ITV1 on Boxing Day – much to our joy…!

The Stratstone.com address needed to be supplied, rendered at a specific angle and rendered out so large it would fit a bill board in the street! (This is actually harder than it sounds…)

We got it delivered to them electronically, so they could then monkey around with other elements and images to put together with the text.

We like a bit of teamwork…!

The ever so nice folk at Matrix People Solutions came back to see us about producing a short animation sequence that outlines their process pipeline in an easy to understand visual way.

Of course, we said yes; how could we not want to do work for this wonderful outfit?

First off, we had to understand their entire workflow. From this, and with a little help from themsleves; we were able to note the things that set Matrix apart from their competitors.

Next, we came up with a simple, yet strong design style through which to deliver the message.

We think it works very well; have a look for yourselves….

The Managing Director of Matrix People Solutions, David Braviner also liked it… which is a good thing really!

Here’s what he said:

“The team … have completed two pieces of work for us so far and on both occasions they have delivered more than expected. Following outline briefings they quickly grasped the concept of what we wanted and the statement we were making, enhanced it with further ideas and considerations and have produced pieces of work that are creative, exciting, engaging, dynamic and that visually translate a complex message very simply and very effectively. They listen, are entirely flexible, easy to work with, accommodating and patient and we will certainly engage them for similar projects in the future. Many thanks.
David Braviner
Managing Director
Matrix People Solutions.”

Now, that’s the sort of thing that makes us feel all warm and fuzzy: happy clients.

More soon, keep well all.