Filming was all done in HD, with additional filters on the lenses for added film-like richness.

Our team took all the footage and recorded audio, and edited the shots together.  Next we spruced up the picture quality by adding a nice warm grade to the pictures.  Finally, we applied the graphics and replaced the overcast sky in the final shot with some lovely animated 3D clouds in a sunset.

The sales figures for the restaurant chain received a large boost after this commercial aired on ITV1.