Humza Foods were in need of a bit of additional awareness from potential customers, so they got themselves ready with airtime on an Asian TV channel. However, they also needed the TV commercial to be created too.
Our friends at Verdant Vision were in charge of producing the commercial for Humza, and so after their planning sessions and filming day, they came to us with the rushes in order to get the commercial finished.
We were responsible for a number of things: the main editing of the 30 second commercial, colour correction (including turning a cooked samosa back to raw!), grading, and output with music. After this, we also had to make 20 second and 10 second versions too.
We weren’t involved with the voice-over and sadly never received it, so the version we have is without that.
However, as far as we know, the Birmingham TV commercial was a success for the client, increasing their sales and customer awareness.